Maria IevseievaRoyalties no more?NFTs has opened up new opportunities for artists, musicians, and other creators to monetize their work and reach a global audience…Mar 1, 2023Mar 1, 2023
Maria IevseievaNFTs in Crypto Winter. Is there hope?NFTs, or non-fungible tokens, have been making waves in the art and collectibles world, with eye-popping sales numbers being reported in…Mar 1, 2023Mar 1, 2023
Maria IevseievainClear as MudTrue cause or “greenwashing”?What is the line between “greenwashing” and brand’s advocacy about the cause? The line is fine and often consumers have different levels of…May 3, 2016May 3, 2016
Maria IevseievainClear as MudSocial Media Profile that inspires.There are many ways to create inspirational social media profiles. I am going to talk about an example on how to establish yourself as an…Apr 26, 2016Apr 26, 2016
Maria IevseievainClear as MudPeople behind the brands in social media. What could go wrong?Brands hire large teams to manage their multiple social media accounts. Social media needs to stay vibrant, so companies rarely establish…Apr 25, 2016Apr 25, 2016
Maria IevseievainClear as MudNo nude animals on the web!National Geographic came up with an excellent joke on April Fools day. The magazine have posted that on Facebook that they will not any…Apr 5, 2016Apr 5, 2016
Maria IevseievainClear as MudLost flavour of San FranciscoI have visited San Francisco three times during the last five years. Each time I am visiting the city I can see a lot of construction…Mar 29, 2016Mar 29, 2016
Maria IevseievainClear as MudChampagne fairs of 13th century and eBay?“The Champagne fairs were an annual cycle of trading fairs held in towns in the Champagne and Brie regions of France in the Middle Ages…Mar 8, 2016Mar 8, 2016
Maria IevseievainClear as MudSpeed versus quality tradeoff in social mediaThere is always tradeoff between speed and quality in social media. When social media only started to become a mean of brand communication…Mar 1, 2016Mar 1, 2016
Maria IevseievainClear as Mud3 reasons why Trader Joe’s should use Pinterest.Trader Joe’s has been very reserved in terms of their marketing presence. It looks like that Trader Joe’s strategy is to build a brand via…Feb 23, 2016Feb 23, 2016
