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Innovatemap

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Better Product

Growing Your Customer Base by Telling the Right Story

How can you be sure you’re crafting the right message for your digital product? Maybe you have a complex product, or maybe it solves a…

Jul 2, 2019

Growing Your Customer Base by Telling the Right Story

Jul 2, 2019

Innovatemap
in
Better Product

The Hidden Impact of Product Messaging on Your Scaling Business

Time for the obvious statement of the day: the startup journey is chock full of challenges. From fundraising to selling to just keeping…

Jun 27, 2019

The Hidden Impact of Product Messaging on Your Scaling Business

Jun 27, 2019

Innovatemap
in
Better Product

What to Do When Your Company Is Having An Identity Crisis

If you and your team can’t quickly, easily, and compellingly explain what your product does and how it can help solve your customer’s…

Jun 19, 2019

What to Do When Your Company Is Having An Identity Crisis

Jun 19, 2019

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Better Product

So You Want To “Go Tech”: What it Really Takes to Complement Your Core Business With a Digital…

Building a new product, whether you’re just starting out or trying to complement to your existing core business, comes with a laundry list…

Jun 13, 2019

So You Want To “Go Tech”: What it Really Takes to Complement Your Core Business With a Digital…

Jun 13, 2019

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Better Product

Don’t Panic: What to Do When You Don’t Have Product Market Fit

There’s nothing more gut-wrenching than that nagging feeling the product you’ve been working on for years isn’t quite right. Maybe you…

Jun 6, 2019

Don’t Panic: What to Do When You Don’t Have Product Market Fit

Jun 6, 2019

Innovatemap

What Does Better Product Mean To You?

We’ve all experienced better product — a product that just makes life better. But what is it that makes better product, well, better…

May 30, 2019

What Does Better Product Mean To You?

May 30, 2019

Innovatemap
in
Better Product

Balancing Technology and the Human Element in a Tech-Enabled Service

Key takeaways from our interview with Sally Reasoner, VP of Talent Identification at Ascend Indiana

May 20, 2019

Balancing Technology and the Human Element in a Tech-Enabled Service

May 20, 2019

Innovatemap
in
Better Product

Building a Tech Company Without a Tech Background

Takeaways from our interview with Carrie Griffith, CEO and founder of Little Nugget

May 13, 2019

Building a Tech Company Without a Tech Background

May 13, 2019

Innovatemap
in
Better Product

Hustle: How to Survive, Then Thrive, When Building an Agency

On October 1, 2013 I finished tucking my five kids into their beds, turned to my wife, and told her, “It’s time.” I’d been running the…

Nov 22, 2016

Hustle: How to Survive, Then Thrive, When Building an Agency

Nov 22, 2016

Innovatemap

Innovatemap

A digital product agency that helps companies of all sizes dream, design, and deliver to market winning digital products and services.

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