(Re)Discover Pinterest: Your Alternative to Google’s Frustrating Updates

In the wake of Google’s relentless algorithm updates, businesses are seeking stability and reliability in their digital marketing efforts. I’ve seen businesses go from millions of visitors per month to a few thousand overnight and unfortunately, many have similar story.

Photo by Andre Hunter on Unsplash

As the landscape of online visibility continues to shift, many are turning to Pinterest as a sanctuary from the volatility of traditional search engines. But why Pinterest, and what can businesses expect from this visual search platform?

Why Pinterest?

Contrary to popular belief, Pinterest is more than an inspiration shop for home decor or women’s fashion. Over the past few years, Pinterest has rallied past other search engines, shifted reach and added millions of male users to their platform, added shopping features and much more.

Amidst the chaos of Google updates, Pinterest stands out as a beacon of stability. With over 400 million monthly active users globally, Pinterest offers businesses a vast and engaged audience actively seeking inspiration and ideas. Unlike traditional search engines, Pinterest operates as a visual discovery platform, allowing users to explore content through keywords, hashtags, and visually captivating Pins.

Data and Statistics

• Pinterest boasts over 400 million monthly active users globally.
• The average Pin drives visits for an impressive 3.5 months, providing sustained visibility over time.
• 78% of users say content from brands on Pinterest is useful, indicating high receptivity to brand messaging.
• Pinterest is FREE! You can possibly expand your reach with ads, but you’d be surprised at your reach with a free pinning strategy.

What to Expect

Pros:

1. Steady Traffic: Pins on Pinterest have a longer lifespan compared to traditional search engine results, offering businesses sustained visibility and traffic over time.
2. High Intent Audience: Pinterest users are often in a discovery and planning mindset, actively seeking inspiration for future purchases, making them highly receptive to brand messaging.
3. Visual Discovery: Pinterest’s visual-centric approach allows businesses to showcase products and services through captivating visuals, driving engagement and conversions.

Photo by Firmbee.com on Unsplash

Cons:

1. Learning Curve: Mastering Pinterest’s visual discovery platform may require a learning curve for businesses unfamiliar with the platform’s unique features and functionalities.
2. Content Longevity: While Pins on Pinterest have a longer lifespan compared to traditional search engine results, businesses must continually refresh and optimize their content to maintain relevance and engagement.

What’s Possible?

Here’s what some active business owners have to say about their marketing efforts using Pinterest.

Photo by Jungwoo Hong on Unsplash

1. “Google updates were killing our business, so we shifted our focus on to Pinterest. We've seen a 150% increase in website traffic and a 200% boost in sales. It's allowed us to effectively showcase our products, resulting in a significant ROI." - Sarah, Owner of an Online Home Decor Store
2. "Pinterest has been a game-changer for my food blog. I've experienced a 300% increase in website traffic and a 250% growth in email subscribers. Pinterest's algorithm favors quality content, and we use a fabulous tool to help us post 10x more content." - Jessica, Food Blogger
3. "Thanks to Pinterest, we've seen a 180% increase in inquiries and bookings for our wedding planning services. By curating inspirational boards, we've attracted couples at every stage of their wedding planning journey." - Emily, Wedding Planner
4. "Pinterest has become our top referral source, driving over $50,000 in revenue annually for our travel blog. We've experienced a 400% increase in affiliate sales and sponsorship opportunities. We hadn’t prioritized Pinterest in the past, but we are now after the infamous ongoing Google updates. No thanks Google." - Mark, Travel Blogger
5. "Since incorporating Pinterest, we've seen a 250% increase in online sales. With shoppable Pins and Pinterest's analytics tools, we've optimized our campaigns for maximum ROI." - Lauren, E-commerce Entrepreneur

All in all, Pinterest offers businesses a stable and reliable platform amidst the unpredictability of Google’s updates. With its engaged audience, visual discovery capabilities, and sustained content visibility, Pinterest presents a valuable opportunity for businesses to drive traffic, engagement, and conversions.

By leveraging the platform’s unique features and strategies, businesses can thrive in the ever-evolving digital landscape. If you want to jump ahead of Pinterest quickly, we suggest using a tool like Pin Generator. Ready to unlock the power of Pinterest? Start pinning your way to success today!

Were you impacted by Google updates? Share below :)