OFFSET 2018 — Day One
Friday. Make mistakes. Be human.
“With over 2,500 attendees each year, Offset has fast become one of the world’s most inspirational, educational and vocational conferences for the design and creative industries.”
On your phone? I made this as a Series too, in the spirit of experimentation!
OFFSET is always a great opportunity to recharge the creative batteries, hear from interesting people, become inspired and learn new things. Rather than give a run–down of every talk I went to, (because you had to be there!) I’d like to share just the topic of the talks and some interesting snippets and examples of their work so you can learn more yourself.
Alé Mercado
Three Ravens
Alé shared his personal project, The Three Ravens, based on 16th Century ‘pop songs’ http://www.alemercado.com/
Idea → Connect the Dots → Design Decisions
Aoife Dooley
Yer Wan Nikita
Aoife spoke honestly about her career, book deals, launch parties, and getting out of a hump. http://aoifedooleydesign.com/
“Agree to do things I can’t do — and do them”
Subset
http://subset.ie/
A guy in a black hoodie and mask came out and spoke about the Subset collective, and making Dublin an open air gallery.
“taking ownership from public servants”
Arice
DON’T YOU KNOW YOU’RE QUEEN
Arice http://arice.co/ shared his personal project “DON’T YOU KNOW YOU’RE QUEEN” inspired by ASMR and ‘brain orgasms”
“What was that? How can I get another one?”
Sean Murphy
Moving Brands
Sean from http://www.movingbrands.com/ spoke about his design career, design work, creative technologies, canned ideas and randomers fixing perceived imperfections. He also predicted designers working for people “pointing at stuff that wasn’t there” and defining personas and morals for AIs.
“ask the dumb questions”
“wing it — being an outsider gives you objectivity and allows you to break the rules”
Drew Bennet
Artist in Residence Program, Analog Research Lab
Drew shared his life story as an artist and maker, and how that led him to creating an artist-in-residence programme for Facebook, enabling the creation of some incredible, site-specific art at various Facebook offices. There is also an “Analog Research Lab” that makes posters and prints to inspire people around the office, I was lucky enough to hear some advanced Risograph techniques from the team!
“Sharing process, creativity, vulnerability … a sense of culture”
“Art can provide transformative experiences”
Designing Urban Living
Éléa Rjoraud — IKEA & Cathal Loghrane — Design Partners
This took place on the second stage, which was more about interviews and panels than presentations. Apologies for the crap photo, I was way back.
Éléa spoke about visiting Japan and small space living, while Cathal spoke about how design thinking gets all disciplines together early.
“understand the need — be 100% connected with customers”
Richard Brim
adam&eve DDB
www.adamandeveddb.com are most famous for the John Lewis ads. He spoke about “The Wonder of what the FUCK and not being scared of sounding STUPID” — the best ideas can be ones that are out there.
“Sometimes the most stupid ideas are where the magic happens…”
Brian Cross
AKA B+
Brian http://www.mochilla.com/ is an Irish photographer who moved to Los Angeles many years ago, and is most famous for his album cover work.’
“you need to make the right mistakes”
Gael Towey
Portraits in Creativity
Gael spoke about astorytelling, and her passion project, Portraits in Creativity.
“you need leaps of faith between ideas for your audience to make sense”
Ivan Cash
Cash Studios
Ivan http://www.ivan.cash/ shared some great stories of his personal projects designed to get people talking and thinking. There’s too much to share so check out his site…
Simple > Complex
Real > Perfect
Inclusive > Moderated
Purposeful > Profit
Experimental > Controlled
That’s all from day one — I was trying to listen as much as take notes, so I hope you found this as a useful way to discover new people and ideas. Find me on Twitter @irishstu for comments & feedback.
