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10 years is an eternity in tech. It’s really hard to understate how far technology can transform our personal and work lives in that time.

Back in 2008, my relationship with technology centered around an early Macbook Pro and an HTC Touch running Windows Mobile. No data plan, so when I wasn’t connected to Wi-Fi, I was truly offline. Going “off the grid” happened many times a day rather than being a special time reserved for hipster vacations. Twitter had a mere 200k weekly active users. Facebook was relatively static — News Feed was in its infancy. Everyone who did have FB open in their browser was probably playing a social game such as FarmVille. …


People don’t buy what you do, they buy why you do it. — Simon Sinek

Every now and then I read a book that causes me to change how I think in some fundamental way. One such book was Start with Why by Simon Sinek. (To get a condensed version of the main preachings of his book, watch this TED Talk). While most — including Amazon — merely categorize it as a business book, I believe Start with Why has far broader relevance. It’s actually a lesson in how to communicate any message in a more sticky way.

In the book, Sinek introduces what he calls the Golden Circle: 3 concentric circles labeled WHY, HOW and WHAT, respectively. …


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Image Credit: marketingland.com

Last week I was at CES. After walking the West Hall, which housed newer tech categories such as IoT and Smart Home, I was absolutely amazed at the scale of Alexa’s presence. In fact, at one point I joked to a friend “Babies born a couple of years from now will learn to say mama, daddy, …then alexa!” While that may be a bit of a hyperbole, here’s 4 reasons why I believe Alexa will win the battle to become your home assistant.

  1. Alexa will become ubiquitous

A lot of people think Alexa is just about Echo. I did too until recently. Nope. Not even close. At this year’s CES, there were countless devices that could be voice-driven via Alexa. …

About

Rishi Khaitan

I play with blocks. :)

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