Jaffer AliHas Online Advertising Lost Its “Schwerpunkt”?A campaign [operation] without schwerpunkt is like a man without character. –Field Marshal Paul Von HindenburgApr 4, 2018Apr 4, 2018
Jaffer AliIn Pursuit Of Simplicity — by Jaffer Ali“I wouldn’t give a nickel for simplicity on this side of complexity, but I would give my life for simplicity on the other side of…Dec 15, 2017Dec 15, 2017
Jaffer AliCan Marketers Really Predict Human Behavior?“We may regard the present state of the universe as theNov 24, 2017Nov 24, 2017
Jaffer AliThe Paradigm of PredictionA system that is over-reliant on prediction through leverage, (like the banking system before the recent crisis), hence fragile to…Nov 6, 2017Nov 6, 2017
Jaffer AliThe Pretense of Knowledge — by Jaffer AliThe greatest obstacle to discovery is not ignorance, it is the illusion of knowledge. — Daniel BoorstinOct 27, 2017Oct 27, 2017
Jaffer AliRuse of the Fourth Estate (originally written in 2012)We are the tools and vassals of rich men behind the scenes. We are the jumping jacks, they pull the strings and we dance. Our talents, our…Aug 23, 2017Aug 23, 2017
Jaffer AliIs Online Media A Market For Lemons — By Jaffer Ali“ [In a ‘market for lemons’] there is an incentive for sellers to marketJul 17, 2017Jul 17, 2017
Jaffer AliThe Role of Passion in BusinessPassions are the only advocates that always persuade. A simple man with passion will be more persuasive than the most eloquent without. —…Jun 24, 2017Jun 24, 2017
Jaffer AliMoore’s Law of Media“The observation made in 1965 by Gordon Moore, co-founder of Intel, that the number of transistors per square inch on integrated circuits…May 21, 2017May 21, 2017
