Jake BennettinSlalom TechnologyMoving beyond the dashboard: Hacking your data to fuel hockey stick growthThe success of Growth Hacking has forced a radical re-thinking of our relationship with dataAug 29, 2020Aug 29, 2020
Jake BennettinSlalom TechnologyStreamline Marketing Operations with Robotic Process Automation (RPA)How RPA and no/low-code tools can cut marketing costs and generate growthJun 6, 2020Jun 6, 2020
Jake BennettWhat is a Customer Data Platform (CDP) in plain English?Vendor-neutral answers to the top 10 most commonly asked questions about CDPsMay 12, 2020May 12, 2020
Jake BennettThe Five Pillars of Modern MarketingA Modern Marketing Manifesto for building a data-rich, customer-centered marketing engineNov 17, 2019Nov 17, 2019
Jake BennettAI-Enabled Personalization is Easier Than You ThinkFour ways to start incorporating AI and personalization into your marketing todayNov 7, 2017Nov 7, 2017
Jake BennettThe Algorithm Behind the Curtain: Reinforcement Learning Concepts (2 of 4)Reinforcement Learning (RL) is at the heart of DeepMind’s Go playing machine. In the second article in this series, we’ll explain what RL…May 18, 2016May 18, 2016
Jake BennettThe Algorithm Behind the Curtain: How DeepMind Built a Machine that Beat a Go Master (1 of 4)Machine learning’s victory in the game of Go is a major milestone in computer science. In the first article in this series, we’ll explain…May 18, 2016May 18, 2016
Jake BennettCustomer Experience Eats Proximity TechnologyProximity technology alone won’t transform retail — it must be used to address customer need in the digital age.Apr 11, 2016Apr 11, 2016
Jake BennettSeven Practical Technology Leadership PrinciplesBeing a great technologist requires very different skills than being a great technology manager. The key to making the transition is…Feb 17, 20161Feb 17, 20161
Jake BennettNew Years Security ResolutionsSeven steps that will make this year the most secure year yet.Jan 14, 2016Jan 14, 2016
