When To Walk Away

How we decided to kill our startup while following the Stage Gate Framework

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“Shoot for the moon. Even if you miss, you’ll land among the stars.” -Norman Vincent Peale


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Stage 1; Days 1–45. Identify Problem:

Stage 2; Days 30–90. Identify Solution:

Stage 3; Days 90–180. Venture Design, MVP Build, Business Development:

Our Final Stage; Days 180–210. Idealism to Pragmatism:

The Final Conclusion:

**If you are interested in using the Stage Gate Framework to start your next venture, I suggest reading the Stage Gate section of Startup Studio White Paper, or reaching out directly.

Written by

Building for the future of work at Jack Spades Startup Studio. Former Co-Founder at Global Startup Studio Network. Former VP of Branding at Boulder Bits.

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