No one cares about your ego, how good you think you are or your company. All we care about is what’s in it for us. If you deliver something of value, then we will all like your stuff. There’s nothing else to it.
All these personal brand courses and “building a brand on LinkedIn” are ridiculous.
Your brand is just a perception based on the results you’ve proven in the past. Your brand is only as good as what you can teach us, give us or inspire us to do.