Expanding your social media reach
Medium Tips that Turbocharged My LinkedIn Posts
Lessons that worked for me in boosting views
I came across two great Medium articles describing LinkedIn success factors. They were I Got 17,000 LinkedIn Followers in 4 Weeks (thanks Niharikaa Kaur Sodhi!) and This Headhunter Has Nailed LinkedIn Virality Twice in 7 Days (thanks Scott Stockdale!).
Besides the shout-out, I want to say specifically what tips of theirs I used, as well as a few others they didn’t mention that you might find helpful.
Niharikaa Kaur Sodhi Tips I Used
- Use photos because people are visual
- Take plenty of space and encourage users to click on “see more”
- Be fresh with new content
- Engage by responding to comments
- Don’t be boring
- Add a call-to-action
The most effective photos are of the author themselves. I didn’t go that route because I was writing about Twitter and Elon Musk’s decision to fire many employees.
But I still managed to find an interesting picture of a blue face for my first post. In my second post, I created my own colorful graph showing an…