Jamie SunderlandEasy? Compared to what“Of course — we want our product to be easy to use!”Apr 28, 2022Apr 28, 2022
Jamie SunderlandShow your working outGetting feedback on your work from people inside and outside of design can be tricky. You can find yourself in discussions, debates and at…Nov 17, 2019Nov 17, 2019
Jamie SunderlandUser Offboarding — The Good, Bad and UglyDigital businesses now pay more attention to onboarding users so they can get the most value throughout a product’s lifecycle. Products…Mar 5, 2018Mar 5, 2018
Jamie Sunderlandinneu thinkingHow to define the first market segment for your productStartups and new products have limited resources so the use of cash, time and team has to be focused. Whilst you want to be in a big…Jan 31, 2018Jan 31, 2018
Jamie Sunderlandinneu thinkingGood problems to haveThe team think it’s a great idea, all of the numbers add up, the business logic makes sense, it feels bang on trend for the industry…Jan 24, 2018Jan 24, 2018
Jamie SunderlandBuilding new digital products should feel…Because you’re understanding where customer demand comes from, learning how to serve it and building with it, quickly. You’re not trying to…Nov 10, 2017Nov 10, 2017
Jamie Sunderlandinneu thinkingThe Importance of “No…”The harsh reality of customers saying “No” to your product or service is very important. It helps learn how customers say “Yes”.Jul 18, 20171Jul 18, 20171
Jamie Sunderlandinneu thinkingGen (WH)Y?Last year, I watched a startup pitch for a six figure investment. Throughout their pitch they continued to stress: “Our product is for…Mar 6, 2017Mar 6, 2017
Jamie Sunderlandinneu thinkingLearning through shippingWith Snapchat recently announcing an incredible IPO. I’m sure there are executives across the globe ordering teams to be the next Snapchat…Feb 24, 2017Feb 24, 2017
Jamie Sunderlandinneu thinkingThe opportunities for innovation are already there.Figuring out where there are opportunities for innovation is not about the management team having fancy strategic away days or…Feb 2, 20171Feb 2, 20171
