Author: Janelle de Weerd
You’ve heard it before, the only constant in life is change. And as cliche, as it may be, I am hard-pressed to find a situation in which this doesn’t shine true.
Have a look at yourself today, think about hobbies, relationships, job, interests. How many of these areas remain the same today as they did five years ago, and what about in ten years, twenty?
Now consider how you have changed as a consumer. How many of these changes were instigated by your own internal drives as opposed to external? …
You’ve worked hard to improve your click-through rates — running hundreds of A/B tests trying to find the perfect CTA color, product image, price framing. Yet, somehow, your (micro)conversion rates aren’t increasing enough.
It’s a problem that binds all marketers working within the eCommerce space. And while there’s no silver bullet when it comes to cranking up those conversion rates, there are some valuable lessons from behavioral economics that you can apply. Specifically, through “ Nudging.”
When done right, nudge marketing can help drive purchase behavior omnichannel. Let me explain how you can get started.
Nudge marketing is the process…
Behavior is complex. It is multi-faceted and challenging to predict with certainty. However, with the capabilities that technology and data give us today, we are given unprecedented opportunity to understand behavior on a deeper level.
In the past, when it came to studying human behavior, psychological and social studies were known to result in promising avenues of research and correlations. But, at the same time, they generally lacked external validity, making it difficult to transfer the findings to the “real world.”
Today, we find ourselves in a completely different situation. We now have the tools at our disposal to test…
Over the last decade, we’ve been witness to an ever-increasing phenomenon, demanders of attention are increasing as our attention span quickly shrinks.
Every day hundreds to thousands of brands are in constant competition for today’s most valuable currency — attention. We live in a 24/7 society where individuals are perpetually consumed by sensationalist global news, endless streams of social media feeds, and instantaneous communication with virtually any connection within a network.
That leaves marketers in a bit of a pickle.
Psychographic marketing helps marketers penetrate the attention economy by promoting messages that resonate with their audience. …
At Crobox, we talk a lot about persuasion. From behavior-driven design to messaging, we try to explain the nuances of human behavior with the hope of inspiring more persuasive marketing.
But, as a consequence of employing these theories and strategies, there is another crucial piece to the puzzle that is often overlooked: resistance.
In academic literature, resistance has many definitions, applications, and interpretations. But in its core, resistance is the reaction against the pressure for change.
This form of resistance contrasts those of social and political resistance, where change is willed and fought for. Instead, here resistance lies within individuals…
Behavioral economics plays an important role in persuasive marketing. Learning the tricks of this trade can be the game-changing factor in your strategy. From the endowment effect to mental accounting and nudging, we’ll cover how these relate to your job as a marketer!
But before we get into that, here’s a quick introduction of the man who made these theories a reality.
There’s just something about making decisions that gets me all worked up. Especially those daily, mundane choices like choosing food at a restaurant, clothing in a webshop, or what to cook for dinner. As soon as the time comes to make a decision, I feel a small ball of anxiety in the pit of my stomach, and my blood pressure starts to rise.
If you can relate to this, well, luckily we aren’t alone. Choice overload is paralyzing for many and often causes them not to decide at all. …
What is it about this time of the year that brings out the best out of those around you?
We live in a time of change. Even so, there is one thing has remained virtually the same: celebrating Christmas. Even with religion taking a less prominent role in western societies, the enthusiasm and joy around the holidays continue.
The popularity of holidays such as Christmas is partly attributed to the psychology behind these days. Humans are creatures of habit, and they tend to hold onto things that are familiar and easy. Our brains are wired to use cognitive biases to…
Behavioral psychology derives from the assumption that everything humans learn is through interaction with their environments. This form of psychology has always had an influencing role in business, especially when it comes to marketing. Consumer and behavioral psychology has helped provide valuable insights into the reasons why customers make the decisions they do.
Recently, there has been an increased interest in bringing behavioral psychologists into companies. Hence, the rise of the Chief Behavioral Officer. So, what is a Chief Behavioral Officer (CBO)?
CBOs can help identify the business goals and challenges that can be reached and resolved through the application…
The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to differentiate themselves, all firing marketing trigger messages at your dearly beloved target audience. No. That’s not the worst of it.
One of the hardest parts of being a modern retail marketer is that you have to find a way to capture the attention of unmotivated passersby and get them to act in a certain way.
It’s a tough life out there is the wild wild web. I feel you.
But I come bearing good news!
Wrapping my head around the changing worlds of tech and psychology. Highly impressed by cats and clever word choice.