Janelle de Weerd – Medium

Janelle de Weerd

Janelle de Weerd

From Product to Customer Centricity to … The Next Era in Retail

Author: Janelle de Weerd

Jan 30, 2020

From Product to Customer Centricity to … The Next Era in Retail

Jan 30, 2020

Janelle de Weerd
in
The Startup

Nudge Marketing: Bringing behavioral economics to online retail

You’ve worked hard to improve your click-through rates — running hundreds of A/B tests trying to find the perfect CTA color, product image…

Apr 16, 2019

Nudge Marketing: Bringing behavioral economics to online retail

Apr 16, 2019

Janelle de Weerd
in
The Startup

Persuasive design for eCommerce webshops

Behavior is complex. It is multi-faceted and challenging to predict with certainty. However, with the capabilities that technology and data…

Mar 1, 2019

Persuasive design for eCommerce webshops

Mar 1, 2019

Janelle de Weerd
in
The Startup

Psychographic Marketing 101: Why it isn’t evil, just misunderstood

Over the last decade, we’ve been witness to an ever-increasing phenomenon, demanders of attention are increasing as our attention span…

Feb 6, 2019

Psychographic Marketing 101: Why it isn’t evil, just misunderstood

Feb 6, 2019

Janelle de Weerd
in
The Startup

What every marketer should know about resistance psychology

At Crobox, we talk a lot about persuasion. From behavior-driven design to messaging, we try to explain the nuances of human behavior with…

Jan 29, 2019

What every marketer should know about resistance psychology

Jan 29, 2019

Janelle de Weerd
in
The Startup

Behavioral economics approaches for more persuasive marketing

Behavioral economics plays an important role in persuasive marketing. Learning the tricks of this trade can be the game-changing factor in…

Jan 14, 2019

Behavioral economics approaches for more persuasive marketing

Jan 14, 2019

Janelle de Weerd
in
The Startup

Choice Overload: Help, we’re drowning in choice!

There’s just something about making decisions that gets me all worked up. Especially those daily, mundane choices like choosing food at a…

Jan 2, 2019

Choice Overload: Help, we’re drowning in choice!

Jan 2, 2019

Janelle de Weerd

The Psychology of Christmas

What is it about this time of the year that brings out the best out of those around you?

Dec 21, 2018

The Psychology of Christmas

Dec 21, 2018

Janelle de Weerd

How a Chief Behavioral Officer will change the norm of companies

Behavioral psychology derives from the assumption that everything humans learn is through interaction with their environments. This form…

Dec 18, 2018

How a Chief Behavioral Officer will change the norm of companies

Dec 18, 2018

Janelle de Weerd

16 marketing trigger examples for eCommerce persuasive design

The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to…

Dec 6, 2018

16 marketing trigger examples for eCommerce persuasive design

Dec 6, 2018

Janelle de Weerd

Janelle de Weerd

Wrapping my head around the changing worlds of tech and psychology. Highly impressed by cats and clever word choice.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams