Is your lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target! — Starting out with Content Marketing is a bit like starting a company. You just don’t dive straight into it without (some) strategic plans. If you don’t know the audience you are writing for, you’re sure to write content that will not be engaging. …

High growth companies live in a constant state of extremes and uncertainty. Recently, Slack, a corporate message and chat software company, went from nothing to a $4 billion valuation in around 2,5 years. …

In a previous post, I talked about how you can utilise “lean” startup principles to start building your brand. Today I will look into the six essential parts of any brand story: positioning, promise, personas, personality, product, pricing. Most marketers spend countless hours (either in college or at your work)…

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start building on your steps to world domination. Then all of a sudden, it hits you: how will the world know about your “thing” when it…