Jeffrey MacIntyre – Medium

Jeffrey MacIntyre

Jeffrey MacIntyre
in
Bucket Studio

Rules of the Road for the Personalization Gap

Success in a personalization initiative requires understanding the solutions landscape — and the true place of your needs within it…

Feb 25, 2019

Rules of the Road for the Personalization Gap

Feb 25, 2019

Jeffrey MacIntyre
in
Bucket Studio

I’m Convinced. You Don’t Need Personalization.

In personalization, there’s a zoology of naysayers and the things they naysay. Just the same, it’s critical to engage constructively with…

Feb 22, 2019

I’m Convinced. You Don’t Need Personalization.

Feb 22, 2019

Jeffrey MacIntyre
in
Bucket Studio

Progressive Personalization: A Decisionmaking Model for Better Outcomes in Personalized UX

Like many of you, I’ve worked both long and widely enough in digital to see personalization brave its journey from promise to pratfall to…

Feb 22, 2019

Progressive Personalization: A Decisionmaking Model for Better Outcomes in Personalized UX

Feb 22, 2019

Jeffrey MacIntyre
in
Bucket Studio

Notifications are the Great Nudge

Brands walk a knife’s edge, potentially squandering user trust if the context for their notifications isn’t right.

Nov 7, 2018

Notifications are the Great Nudge

Nov 7, 2018

Jeffrey MacIntyre
in
UX Collective

You don’t need personalization

So you say. A zoology of naysayers and naysaying.

Aug 2, 2017

You don’t need personalization

Aug 2, 2017

Jeffrey MacIntyre
in
UX Collective

Progressive Personalization: designing a better personalized experience

A framework to design for personalization, at any scale, in 2019.

Jul 10, 2017

Progressive Personalization: designing a better personalized experience

Jul 10, 2017

Jeffrey MacIntyre
in
UX Collective

Navigating the personalization gap: a field guide (updated: 2019)

Success in a personalization initiative requires understanding the solutions landscape—and the true place of your needs within it. Here’s…

Jun 12, 2017

Navigating the personalization gap: a field guide (updated: 2019)

Jun 12, 2017

Jeffrey MacIntyre
in
UX Collective

Notifications schemes are raw or cooked

The triumph of product-centered versus user-centered priorities.

May 30, 2017

Notifications schemes are raw or cooked

May 30, 2017

Jeffrey MacIntyre
in
Bucket Studio

What is Bucket Studio?

Welcome to where a long run of independent client work in content, product and experience has taken me in 2017.

Dec 22, 2016

What is Bucket Studio?

Dec 22, 2016

Jeffrey MacIntyre
in
The Awl

Thaw

Apr 4, 2011

Thaw

Apr 4, 2011

Jeffrey MacIntyre

Jeffrey MacIntyre

🎯 Connected experience obsessive. Consultant in strategy and design for personalization (https://bucket.studio) + content-focused connected experiences.

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