Jenny Aysgarthinforklog.consultingHow to Write a Press ReleaseDetailed guidelines for struggling PR people3 min read·Oct 24, 2019----
Jenny Aysgarthinforklog.consultingDo You Actually Need Native Advertising?An attempt at honest perspective from a native ad producer3 min read·Sep 19, 2019----
Jenny Aysgarthinforklog.consultingHow to Make a Good Text out of a Bad OneHow to identify the problems with your text and make everything right8 min read·Sep 4, 2019----
Jenny Aysgarthinforklog.consultingHow We Make Branded Content: Producer’s PerspectiveA typical project in the life of a producer3 min read·Aug 22, 2019----
Jenny Aysgarthinforklog.consultingGoing Viral in 2019Viral marketing techniques for the postmodernist era4 min read·Jul 31, 2019----
Jenny Aysgarthinforklog.consultingWorking with Customer Comments 101How to deal with unpleasant comments4 min read·Jul 18, 2019----
Jenny AysgarthClients from Hell: Brief Practical GuidelinesHow to avoid development hell in advance, put an end to counterproductive communication, and deal with ongoing chaos6 min read·Jul 11, 2019----
Jenny Aysgarthinforklog.consultingMaking a Media Outlet from Scratch: an Experiment and an ExperienceHow to make your own media without money and marketing (spoiler alert: you can’t)5 min read·Jul 4, 2019----
Jenny Aysgarthinforklog.consultingWhy Marketing Texts Fail at MarketingWhy nobody reads your ads3 min read·Jun 20, 2019----
Jenny Aysgarthinforklog.consultingHow to Avoid Making a Bad Native AdWhat makes up a good native ad and what makes it awful3 min read·Jun 13, 2019----
