Jesper NorgaardThe Poké fever is over. Let’s evaluate!I was under the impression that we caught them all in the late 90s — I must have been mistaken. Now, in 2016, Bulbasaur, Magikarp, Pikachu…Aug 23, 2016Aug 23, 2016
Jesper NorgaardAll your likes, comments and shares belong to meThe same question keeps coming up: “How do I make my content go viral?”. In this short post, I will invite you on a journey that will take…Aug 23, 2015Aug 23, 2015
Jesper NorgaardThe power balance has shifted: do social media give too much power to the consumer?Suddenly, we find ourselves in a world where consumers have the power to do serious damage to our brands — without us being able to prevent…May 11, 2015May 11, 2015
Jesper NorgaardWhy I think Tidal failedThe massively hyped music streaming service Tidal hasn’t had the success the company had hoped for. But why is that? These are my thoughts.Apr 26, 2015Apr 26, 2015