PinnedJim PierpointReimagining business communicationTwenty years ago, shortly after leaving the newsroom and making a career pivot into corporate communications, I ducked into a session at a…Nov 9, 2022Nov 9, 2022
Jim PierpointSouthwest headwindsSouthwest Airlines deftly managing communications around the devastating holiday travel disruptions. No comes the hard part.Feb 17, 2023Feb 17, 2023
Jim PierpointWelcome to the SuPR BowlEvery year, the NFL Super Bowl kicks off a side bet that captivates bloggers and the press. Tapping into the spectacle of professional…Jan 30, 2023Jan 30, 2023
Jim PierpointPR tail riskHow many business disciplines can you think of that rely on a mix of conventional wisdom, gut instinct and statistically unreliable data to…Jan 5, 2023Jan 5, 2023
Jim PierpointTheory in practiceFor more than fifty years, PR has relied on communication research methods to gauge news impacts and the economic value of PR.Dec 17, 2022Dec 17, 2022
Jim PierpointTheoretically speaking“I’m pleased to be known as the father of public relations when the field is taken seriously, like law or architecture.”Dec 10, 2022Dec 10, 2022
Jim PierpointProof of Concept: News moves the needleNearly twenty years ago, Wachovia Bank launched a market mix model that held out the promise of elevating corporate communication and…Nov 27, 2022Nov 27, 2022
Jim PierpointWhat’s all the Buzz about?In order to rigorously align communication outputs to business outcomes, we will need statistically discrete data meeting business…Nov 25, 2022Nov 25, 2022
Jim PierpointSignals and Noise“I don’t care what the newspapers say about me as long as they spell my name right.” ― P.T. BarnumNov 18, 2022Nov 18, 2022
Jim PierpointProof of Concept: Reach does not equal ReadershipIn God we trust, all others must bring data.Nov 14, 2022Nov 14, 2022
