Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceHow a “Predictive CAPI” can drive growth for advertisersConversion APIs (CAPIs) have become powerful tools for marketers to help paid acquisition channels optimize towards the outcomes that…Aug 6Aug 6
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceTips for data teams building Campaign IntelligenceAs more and more brands take control of their advertising data, more data teams are being asked to help build out a single pane of glass…Apr 25Apr 25
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceEveryone both buys and sells adsOct 11, 2023Oct 11, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceMake Consent Management a part of your Composable CDPJul 14, 2023Jul 14, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceMMM is having its momentMedia Mix Modeling (MMM), having become popular before the age of digital, seemed like an outdated methodology not that long ago. Why, the…May 11, 20231May 11, 20231
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceThe role of identity in a modern CDPWith the announcement of the deepened relationship between LiveRamp and Snowflake and the long-term trend to bring customer data into…Apr 6, 2023Apr 6, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceMTA vs Sales Lift: Understanding the Differences in Measurement ModelsMulti-touch Attribution (MTA) and Sales Lift are both ad measurement methodologies intended to pinpoint the amount of sales driven by an…Mar 14, 2023Mar 14, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceReach & frequency in the age of outcomesHistoryFeb 16, 2023Feb 16, 2023
Jim WarnerinSnowflake Builders Blog: Data Engineers, App Developers, AI/ML, & Data ScienceBrands: Take control of your advertising data!With the coming demise of cookies and other online identifiers, there has been a lot of interest surrounding the increasing importance of…Jan 25, 2023Jan 25, 2023