WordPress is open source software. This means that any third party developer can develop themes and plugins to enhance the performance of WordPress, or to give visitors a better experience. There are too many functions and categories for plugins to list, but a partial list of plugin functions you can…

In Lesson 3, Categories were explained and their use and value illustrated. While categories will help to organize the site and if desired set up menu navigation, you don’t want too many of them. They are best used to group major topics, while tags will give us another way to…

…and it’s easier than learning to ride a bike! — If you’re a writer, not into designing and building websites, but you want one to promote your work, you’re in the right place. In 3 steps, and in a half hour or so, you can have a live website online hosted at WordPress.com, and it’s totally FREE. The reason I’m…

My choice if image above speaks to the solitude of writing as an income source. …

This is a story from personal experience. In the past I have started and owned a couple of businesses. One was not so successful, and another ended up being purchased in a public offering. The topic of another story is my temporary status as a “paper millionaire” who couldn’t sell…

Understanding the Challenges of Being a Solopreneur Soloprene­urship can have rich rewards but unique challe­nges too. Working in isolation, managing time and staying motivated sole­ly for the success of your ente­rprise is no easy feat. To succe­ed, one ought to be re­ady to tackle these main challe­nges faced by soloprene­urs. Maintaining focus: Soloprene­urs often face the challe­nge…

This image is the screen shot of the Categories screen where they are created and managed. This site is about a local bayside community, and offers local information posts, classified, and business listings. …

Welcome to my course to help novices to build a solopreneur or small business website from scratch for peanuts. I’ve written books on WordPress and used it to build more than 50 websites for all types of businesses. I want to make this course interesting and not heavy going. Lessons…

There are two ways in which you create content for your WordPress site. The way in which you enter/type the content is pretty much the same, except you have a different purpose for pages than posts, and they have some different ways in which they are treated by WordPress. …

These tools and strategies work for all types of businesses, brand marketing, lead generation, and online sales. SEO, Search Engine Optimization Before getting into the tech and online marketing tools and resources, one thing applies to most or all of them; search engine positioning can be valuable in generating business. Because Google is the…

To keep this section as uncomplicated as possible, these are going to be specific strategies in a list. …

It can be exciting thinking about the mass of customers or clients that you’re going to generate with your master marketing plan. …

The place to start is Social Security because no matter how you end up taking money out of your business, some of it is almost certainly going to be subject to Social Security taxes. You may not want to avoid this anyway, as the income is guaranteed by the government…

You MUST Embrace the Proper Use of Email in Your Sales Efforts From the website at the title link, here are some 2020 email marketing statistics to show the importance of email in business and sales: There are 3.9 billion global email users. 293.6 billion emails/day were sent in 2019. For every dollar you spend in email marketing, you can expect an…

In this article is information about some of the top selling systems or methodologies and links for more info. One of these may be right for you, or maybe you can learn the basics of several and tailor a system just for your business. …

Before getting into techniques, strategies, and resources for sales from initial contact to sale and an ongoing relationship, CRM is the first step. Customer Relationship Management is the process or system in which you manage your contacts from first contact through the sale and into the future. In discussing tools…

In another article I introduced this free Excel spreadsheet template and discussed the cash-in side of cash flow. Now it’s time to look at the cash/equivalents on the outflow side, including normal expenses. Advertising This is a big topic, and for many a very large expense line item. It is also…

This is the money flowing into the business from various sources as liquid cash funds. It is immediately available for use to pay employees, bills, or other business expenses. These are the common cash-in items you could have in a cash flow projection spreadsheet. If you use Excel, you can…

This resource can give you the information and tools to manage cash flow for success, and you’ll be able to overcome the four challenges to effective cash flow management. # 1 — Getting Capital Normally, the new business owner considers finding capital as a startup task. It takes money to start a new business, how…

You might come across the term “audit” in different business documents that relate to a company’s financial state, whether it’s for obtaining a loan, issuing debt or selling stocks. The term is quite common in business dealings, and entrepreneurs view it as a regular part of their operations. …