Joanne Rapunzel SandejasCopywriting 101: How to Build Your Copywriting FoundationSo, you want to be a copywriter? Awesome! You’ve chosen a career path that’s both creative and rewarding. But before you start crafting…Jul 27Jul 27
Joanne Rapunzel SandejasCopywriting 101: The Importance Of Knowing Your CustomersImagine spending months creating a fantastic new product, only to find out that nobody wants it. Or pouring money into an ad campaign that…Jul 18Jul 18
Joanne Rapunzel SandejasHow to Efficiently and Easily Incorporate Feedback to Your WritingWe all know feedback is the secret weapon of writers. It helps us polish hidden flaws, boost clarity, and launch our work to new heights…Jun 30Jun 30
Joanne Rapunzel SandejasBottom-of-the-Funnel Ads: Turning Window Shoppers into Raving FansAdmit it, we've all been there. You're scrolling through social media, drowning in cool products. Some ads grab your eye, but that "buy"…Jun 19Jun 19
Joanne Rapunzel SandejasMiddle of the Funnel Ads: Your Secret Weapon for Building Stronger Leads and More SalesImagine your marketing funnel as a journey. At the top, people are just getting to know your brand. They might see your ads but need more…Jun 8Jun 8
Joanne Rapunzel SandejasTop of the Funnel Ads: The First Spark in Your Customer JourneyHave you ever noticed that some ads don’t try to sell you something right away? That’s because they’re designed for a different purpose…May 24May 24
Joanne Rapunzel SandejasWhat are Advertorials?Did you know that according to a study, advertorials can generate up to 82% more brand awareness than traditional display ads? But what…May 15May 15
Joanne Rapunzel SandejasCan Writers Really Write Better in a Coffee Shop?Ever stare at a blank page at home, willing yourself to write, but nothing comes out? You’re not alone. Many writers swear by coffee shops…May 21May 21
Joanne Rapunzel Sandejas5 Essential Copy Editing Tips for Every WriterHave you ever spent hours crafting the perfect blog post, only to have typos or awkward phrasing trip up your readers? A study by Baymard…Apr 21Apr 21
Joanne Rapunzel SandejasWhy Specificity is the Secret Weapon of Great CopywritingHave you ever encountered an ad that seemed neat but was confused about what it was selling? Maybe it used big words or just talked about…Apr 11Apr 11
