Johanna KimuraLanding a Product Marketing Role: Interview QuestionsMarketing is a relatively expansive function. Within it there are dozens of specializations, each requiring a different set of skills. One…Jan 17, 2022Jan 17, 2022
Johanna Kimura79 Search, Social and Content Marketing Stats to Know in 2020Gary Vaynerchuck once said “Market like the year you are in”. Nowadays, by the time fall comes and the Pumpkin Spice Latte is here, you can…Nov 5, 2019Nov 5, 2019
Johanna KimuraThe 7 Best Resources for Product MarketersProduct Marketers sit at the epicenter of the customer, product development, and sales. This means the role can be one of the most…Mar 25, 2019Mar 25, 2019
Johanna KimuraThe Ultimately Dictionary of Product Marketing TermsAs a Product Marketer you’ve likely been in a meeting with sales, product, communications, or engineering where it felt like everyone in…Oct 28, 20183Oct 28, 20183
Johanna KimuraHow I became an unintentional Product MarketerA glimpse into an unconventional pathAug 23, 2017Aug 23, 2017
Johanna Kimura3 Misconceptions about sales enablementIf you work at an organization that relies on people to sell your product you’ve probably spent some time thinking about sales enablement…Aug 7, 2017Aug 7, 2017