Johanna KimuraLanding a Product Marketing Role: Interview QuestionsMarketing is a relatively expansive function. Within it there are dozens of specializations, each requiring a different set of skills. One…5 min read·Jan 17, 2022----
Johanna Kimura79 Search, Social and Content Marketing Stats to Know in 2020Gary Vaynerchuck once said “Market like the year you are in”. Nowadays, by the time fall comes and the Pumpkin Spice Latte is here, you can…8 min read·Nov 5, 2019----
Johanna KimuraThe 7 Best Resources for Product MarketersProduct Marketers sit at the epicenter of the customer, product development, and sales. This means the role can be one of the most…4 min read·Mar 25, 2019----
Johanna KimuraThe Ultimately Dictionary of Product Marketing TermsAs a Product Marketer you’ve likely been in a meeting with sales, product, communications, or engineering where it felt like everyone in…9 min read·Oct 28, 2018--3--3
Johanna KimuraHow I became an unintentional Product MarketerA glimpse into an unconventional path2 min read·Aug 23, 2017----
Johanna Kimura3 Misconceptions about sales enablementIf you work at an organization that relies on people to sell your product you’ve probably spent some time thinking about sales enablement…3 min read·Aug 7, 2017----
