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Visualitator — https://dribbble.com/shots/5614602-Collaborative-Team-Work

Why a UX Playbook?

As a digital product designer, my role has always been to build and enhance the connections between the users, the business and the product itself. Over the years I’ve learnt that it is our job to make sure that:

  • Onboard developers with our designs and make sure they are technically feasible.
  • We meet business goals.

In order to achieve this, we need to constantly talk to all of those 3 arms of…

Building products and features that customers want and businesses benefit from

Illustration by Aga Kozak

Having started my Digital Product Design career in startups, I’ve become a big fan of the Lean Startup movement and I love the underlying principle of testing, learning, and pivoting by experimenting with the most basic product prototypes imaginable — the biggest buzzword in the tech industry — the Minimal Viable Product (MVP).

But many have become afraid of this word because of its preconceived notions. And you can’t blame them really. I am pretty sure that we are all familiar with this scenario: Someone picked up The Lean Startup book, had their mind blown, and said: “We should really…


In December 1998, NASA launched the Mars Climate Orbiter into space with the goal of studying the Martian climate. But it never made it, at least not in one piece. The spacecraft’s trajectory took it too close to the planet, and when it passed through the upper atmosphere, it disintegrated.

The problem was that two of the engineering teams working on the project used different units: one used SI units and the other used U.S. customary units. Edward Weiler, NASA Associate Administrator for Space Science, commented: “The problem was not the error due to different units. It was the failure…

Illustration by Kinnari Parikh

A summary of some techniques I use when working with digital products

Back in the uni where I was studying industrial design, our professors in the design studio courses tough us very early on that by working as a product/industrial designer, what we would actually be doing is creative problem-solving.

Developing digital products is no different! You apply the same techniques and principles in order to solve user problems. Because you are working with digital products though and the process is iterative, you have to be able to assess what the real challenges are, prioritize them, produce solutions and measure their effectivity. …

Image by Gal Shir https://dribbble.com/galshir

Things I’ve learned from sitting right next to them

As a Digital Product Designer, I have seen that great design solutions, and thus great User Experiences, are created when the designer and the developer work as an integrated team from the start. I was lucky enough to always have been part of multi disciplinary teams where I learned, experimented and collaborated with developers, both front end and back end, while working in the same room and behaving as one team for every project.

In many organizations, developers are excluded until it’s time to develop design concepts or validate the feasibility of a design, which a lot of times requires…

My experience with incorporating GIT in my design workflow

Image courtesy of Atlassian https://www.atlassian.com/git/tutorials/why-git

In todays tech world, developers can’t imagine writing even one line of code without using Git. And that’s because it gives control and provides all the features needed to accommodate hundreds of possible workflows. With Git you can maintain multiple versions of a file, conduct multiple experiments and yet preserve a clean “latest” version of your work. It lets you roll back your changes when needed, and you can even rewrite past files when you need to. As a Designer, I come from a core UX background and although I had some coding experience during my University years if someone…

Image credit: InVision Blog (Improving team communication)

As I have mentioned in another article, my design background is that of an Industrial Designer. While I won’t get into much of a detail, the things that changed were the software (from 3D tools to vector tools) and rules about typography but the UX mentality regarding users and data driven design remained the same.

Three years ago I pivoted from Industrial Design to Digital Product Design. But what exactly does it mean to be a Product Designer? How much different could it be? …

mobX speaker Cat Noon

We live in a period of time where a huge number of companies are beginning to understand just how important user experience is for their products. They have seen what Good Design has done to major products like Airbnb, Facebook, Intercom and Slack to just name a few.

When people ask me now what I do, I tell them I’m a Digital Product Designer. Did you notice that I said now? Well, I decided that that we, the Designers, must stop the whole UX — “Title goes here” thing (e.g UX Ninja, UX Guru etc). It’s true that I help…

The physical space

My core studies come from the field of Industrial design and more accurately from Product design. As a student I remember very clear that from Day 1 they used to tell us that:

“All design is human-centered and solves a problem. If it’s not human-centered and doesn’t solve a problem, then it’s not design. And if it’s not design, it’s art”.

Throughout the product design studio courses we were taught how to explore the relationship between people and objects. We analyzed physical qualities, ergonomics, semantics, and function. We also considered aesthetics and beauty using Gestalt principles.


Ioannis Nousis

UX Designer @Google Maps, film lover, guitarist, and former Industrial Designer by trade. Website:https://www.ioannis-nousis.com/

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