Solberg AudunssonInfluencer fraudThis week, I’ve had the privilege of speaking at Advertising Week #AWNewYork to discuss influencer fraud and what’s really behind the…Oct 4, 2018Oct 4, 2018
Solberg AudunssonDeveloper positions, July 2018Takumi is looking to grow its product teamJul 2, 2018Jul 2, 2018
Solberg AudunssonFuture of software notesI was lucky to be invited to a small conference in Reykjavík hosted by BlueYard Capital. The topics were diverse and ranged from the future…Jun 29, 2018Jun 29, 2018
Solberg AudunssonInfluencer marketing works. Why?It works because it goes a long way to fix an asymmetry issue in advertising between media suppliers and advertisers. An advertiser can…Jun 27, 2018Jun 27, 2018
Solberg AudunssonInfluencer marketing could drive high value targeting on Facebook campaignsFacebook Ads are only as good as their targeting and the data that drives it. Many consumer brands see little benefit from targeting when…Jun 6, 2018Jun 6, 2018
Solberg AudunssonThoughts on LOT2046LOT2046 is a subscription service for basics like underwear, t-shirts, socks, self-care products and some random stuff thrown in (necklace…Jun 1, 2018Jun 1, 2018
Solberg AudunssonInstagram entrepreneurs: when communities precede productsIn this post I look at advantages influencers launching their own products have over traditional brands, how to assess which industries are…May 23, 2018May 23, 2018
Solberg AudunssonSocial video needs a classification systemVideo, especially social video and video marketing, are buzzy terms. They are vague in the same way terms like ‘social media’, ‘digital’…May 4, 2018May 4, 2018
Solberg Audunsson5 posts that prove creative freedom improves influencer marketingAt Takumi we acknowledge that leaving some creative freedom in campaign briefs can drive better results. Not only do influencers have more…Mar 13, 2018Mar 13, 2018
