Jonathan AlderApple: A trillion dollar lesson in brand buildingThe rise of Apple is a great lesson in brand building: create a product - or provide a service - that solves a problem.Aug 19, 2018Aug 19, 2018
Jonathan AlderBuild your brand from the inside outYour brand is what makes you different. Building your brand from the inside out, creates a competitive advantage for your business.May 16, 2018May 16, 2018
Jonathan AlderBrand Preview 2018: Time to stand out2018 is an opportunity for bold, ambitious organizations to stand up and stand out. At the heart of this is your brand.Dec 7, 2017Dec 7, 2017
Jonathan AlderGot something important to say? Keep it short.In a busy world it can be hard to get heard. People don’t have time to listen. So if you’ve got something important to say, keep it short.Nov 16, 2017Nov 16, 2017
Jonathan AlderBuild your brand on trust, not techTo build a tech business for long-term success, build your brand on trust, not tech. So put your customers at the heart of your business.Oct 30, 2017Oct 30, 2017
Jonathan AlderHow visual search will impact brands onlineVisual search will change the way photography is used on websites. The companies that recognise this transition will reap the rewards.Oct 18, 2017Oct 18, 2017
Jonathan AlderBrand confusion: What are the risks?Confusion between brands isn’t just a problem of identification. The bigger risk can be confusion about the values behind the brand.Oct 9, 2017Oct 9, 2017
Jonathan AlderAirbnb: Creating a shared brand identityAirbnb is a community, and their logo reflects that. A personalised brand is a great way to build a stronger relationships with customers.Aug 29, 2017Aug 29, 2017
Jonathan AlderThe power of colour in brandingColour is a powerful communication tool. It can make your brand distinctive and memorable. Do you make the most of that opportunity?Apr 26, 2017Apr 26, 2017
Jonathan AlderBrand building takes time. Your time.Brand building requires investment. It’s going to need a budget, but it’s also going to need time. Your time. Have you got enough to spare?Apr 16, 2017Apr 16, 2017
