Jonathan HoffsuemmerThe Stanley Quencher TotemGreen-male-hot, or colorful-female-cold? Let’s unlock 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 𝗰𝗼𝗱𝗲𝘀. Why we crave more than practicality.Mar 3Mar 3
Jonathan HoffsuemmerBrand as a Weapon in the Quantum Arms RaceSpeaking of AI hype, quantum is REALLY heating up.Feb 16Feb 16
Jonathan HoffsuemmerIt’s okay to ugly cry.Brands want perfection. So they over-filter. Hide vulnerability.Feb 16Feb 16
Jonathan HoffsuemmerMarketers must rediscover the courage to be boring.Look to old school consumer brands like Band-Aid or Coca-Cola.Feb 8Feb 8
Jonathan HoffsuemmerHow McDonald’s Mastered the Art of LocalizationWhether you’re lovin’ it or hatin’ it, it’s undeniable, McDonald’s has achieved signal at scale. But it’s not just about burgers and fries.Feb 8Feb 8
Jonathan HoffsuemmerWhere did Lyft’s fizz go?Early Lyft had personality. Fuzzy pink mustaches. Drivers as friends. First bumps.Feb 6Feb 6