I spent 200 hours studying Alex Hormozi part 2 — Exposing Alex’s top business secrets

Jonathan Michaelson
7 min readJan 26, 2023

To the new ones, Alex Hormozi together with his wife Leila, whom he’d married for business, owns a portfolio of companies which as of right now brings in over $200 million/year in revenue. His personal mission (and of his company) is to make real business knowledge available to everyone.

Image Credit goes to Alex and Leila Hormozi Acquisition.com

Soon after Russel Brunson had told him in a conference he had a level 10 skillset and a level 2 opportunity, Alex graduated from being a gym owner and running a successful gym chain and teaching it, to making online content aimed at aspiring entrepreneurs, running a portflolio of 100+ companies under Acquisition.com and writing books

In his first book he teaches making no-brainer offers, and the book is essentially free, coming in at 99 cents a piece.

Edited screenshot from Amazon.com

His second book, $100M leads, should by his words be coming out any day now, and it’ll have the same baby price as the first; only 99 cents per copy.

Why so generous?

At first it seemed obvious to me. After all, one of the maxims he lives by is to “make your free stuff better than their

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Jonathan Michaelson

A cheerful pirate exploring the seas creativity, success and human potential. I write for myself, publicly.