Jon Burkhart – Medium

Jon Burkhart

Jon Burkhart

BALLSY Or BALLS-UP? March Round-Up

March was a big month for real-time marketing and for me professionally. Brands went nuts about a black and blue or white and gold dress…

Mar 30, 2015

BALLSY Or BALLS-UP? March Round-Up

Mar 30, 2015

Jon Burkhart

“I Was Balled To Bits For A Silly Tweet I Didn’t Write” & Other Confessions From My Brand Balls Up…

When I do workshops I operate on the principle that only 10% of what I say will stick — if I’m lucky. That’s why I go out of my way to make…

Dec 1, 2014

Dec 1, 2014

Jon Burkhart

Top Bendy Iphone Tweets Based On My Speed, Story and Surprise Criteria

After our book Newsjacking was published, I’ve been in damage limitation mode for the last year or so. Why? Because brands have taken a…

Sep 26, 2014

Top Bendy Iphone Tweets Based On My Speed, Story and Surprise Criteria

Sep 26, 2014

Jon Burkhart

Top 8 Royal Baby Tweets That Connected With Me Emotionally (Plus 3 That Pissed Me Off)

Brands hijacking the Royal Baby last time drove me to dispair. I had just launched my book Newsjacking and I looked for 8 hours for brands…

Sep 9, 2014

Top 8 Royal Baby Tweets That Connected With Me Emotionally (Plus 3 That Pissed Me Off)

Sep 9, 2014

Jon Burkhart

8 Quotes From Hacker Maker Teacher Thief That I Emotionally Connect With

One year after my book Newsjacking was published, I started to feel guilty about brands hijacking cultural events that had nothing to do…

Sep 2, 2014

8 Quotes From Hacker Maker Teacher Thief That I Emotionally Connect With

Sep 2, 2014

Jon Burkhart

What Brands Can Learn From World Cup Memes

Should Brands Put Emotion, Participation and Shock In Their Real-time Toolbox?

Jul 16, 2014

What Brands Can Learn From World Cup Memes

Jul 16, 2014

Jon Burkhart

13 World Cup newsjacks that give me hope

If brands study these photos, they will hopefully reassess their real-time marketing efforts.

Jul 14, 2014

13 World Cup newsjacks that give me hope

Jul 14, 2014

Jon Burkhart

Comedians Vs Brands Showdown: Tweets As They Happened In The Brazil-Germany Match

Proof that comedians are much more real-time than brands sadly

Jul 10, 2014

Comedians Vs Brands Showdown: Tweets As They Happened In The Brazil-Germany Match

Jul 10, 2014

Jon Burkhart

Top 5 Ways To Brand Troll The World Cup

The Real-time Content Labs Guide To Making Sure You Piss Off The Ones You’re Trying To Reach Most

Jul 9, 2014

Jul 9, 2014

Jon Burkhart

Why brands should make games & products in hours instead of inane Suarez bite tweets in minutes

Stop the crap tweets. Newsjacking needs to go 2.0

Jul 5, 2014

Why brands should make games & products in hours instead of inane Suarez bite tweets in minutes

Jul 5, 2014

Jon Burkhart

Jon Burkhart

Content Marketing Consultant. Speaker. Co-author, Newsjacking (@UrgentGenius Book); Hacker Maker Teacher Thief; Ballsy Brands (Oct ‘15) SXSWi Advisor. Dad.

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