Jørgen T. HellandWatch brands sustainability opportunity and why they shouldn’t listen to watch guysWatches are intimate brands. They are on your body, they are vessels of memories, self reflection and aspiration. They matter. What the…8 min read·Nov 17, 2019--2--2
Jørgen T. HellandStrategic brand moves for HODINKEE(Part 2)As a commerce operation, Hodinkee have cracked the nuts that publishers seem to be the best at: being a part of peoples daily routine and…7 min read·Nov 10, 2019--1--1
Jørgen T. HellandKing of Contail — HODINKEE brand analysis (Part 1)Addiction, obsession or interest. People who are into watches have different ways of describing their hobby. Either way, we are all…10 min read·Nov 9, 2019----
Jørgen T. HellandOris — fauxtina to future (Part 2.)I remember being at an El Corte Ingles in Barcelona about 4 years ago when I first held a few Diver 65s in the metal. This is the kind of…7 min read·Nov 3, 2019----
Jørgen T. HellandOris — an independent explorer brandI was introduced to Oris watches long before I was very interested in watches. A colleague with a complicated relationship with his…6 min read·Nov 3, 2019----
Jørgen T. HellandA.Lange & Söhne is joining the clubThe global watch community is going through another period of polarised opinions these days. With the ODYSSEUS, a sport watch in steel…9 min read·Oct 28, 2019----
Jørgen T. HellandRolex is the King of Ruler BrandsThere is hardly a more aspirational brand for more people than Rolex. A brand adored by watch geeks, worn by the Dalai Lama and Tony…9 min read·Oct 23, 2019----
Jørgen T. HellandStupid-as-a-Service: WeWork shows how not to use a great brandAs the destruction of We Company shareholder value is an established fact, the saga of the failed IPO shows us how a brand can fall victim…6 min read·Oct 9, 2019----
Jørgen T. HellandinBransjebloggen 3min3 måter å oppnå merkevaredrevet tjenesteutviklingDet er viktig å designe gode tjenester for å skape en god, helhetlig opplevelse — men hva innebærer egentlig det?5 min read·Sep 25, 2019----