Jørgen T. HellandWatch brands sustainability opportunity and why they shouldn’t listen to watch guysWatches are intimate brands. They are on your body, they are vessels of memories, self reflection and aspiration. They matter. What the…Nov 17, 20192Nov 17, 20192
Jørgen T. HellandStrategic brand moves for HODINKEE(Part 2)As a commerce operation, Hodinkee have cracked the nuts that publishers seem to be the best at: being a part of peoples daily routine and…Nov 10, 20191Nov 10, 20191
Jørgen T. HellandKing of Contail — HODINKEE brand analysis (Part 1)Addiction, obsession or interest. People who are into watches have different ways of describing their hobby. Either way, we are all…Nov 9, 2019Nov 9, 2019
Jørgen T. HellandOris — fauxtina to future (Part 2.)I remember being at an El Corte Ingles in Barcelona about 4 years ago when I first held a few Diver 65s in the metal. This is the kind of…Nov 3, 2019Nov 3, 2019
Jørgen T. HellandOris — an independent explorer brandI was introduced to Oris watches long before I was very interested in watches. A colleague with a complicated relationship with his…Nov 3, 2019Nov 3, 2019
Jørgen T. HellandA.Lange & Söhne is joining the clubThe global watch community is going through another period of polarised opinions these days. With the ODYSSEUS, a sport watch in steel…Oct 28, 2019Oct 28, 2019
Jørgen T. HellandRolex is the King of Ruler BrandsThere is hardly a more aspirational brand for more people than Rolex. A brand adored by watch geeks, worn by the Dalai Lama and Tony…Oct 23, 2019Oct 23, 2019
Jørgen T. HellandStupid-as-a-Service: WeWork shows how not to use a great brandAs the destruction of We Company shareholder value is an established fact, the saga of the failed IPO shows us how a brand can fall victim…Oct 9, 2019Oct 9, 2019
Jørgen T. HellandinBransjebloggen 3min3 måter å oppnå merkevaredrevet tjenesteutviklingDet er viktig å designe gode tjenester for å skape en god, helhetlig opplevelse — men hva innebærer egentlig det?Sep 25, 2019Sep 25, 2019
