Baby on the factory line

Q4 Earnings

josh sternberg
3 min readAug 2, 2015

--

Brooklyn, New York — August 8, 2015 — Mom and Dad Sternberg Company Inc. today announced parental results for the fourth quarter and full year of 2015. The company posted significant quarterly increases from the third quarter, and now begins tracking year-over-year results.

It has been one year since the launch of the Company’s main product, Baby, and it has been a successful year. Every day has seen record growth numbers, and we expect this to continue for quite some time. The most important thing about Baby is that Baby is happy and healthy.

“It’s incredible to think that a short evolution-around-the-sun-ago I brought this wonderful product to market,” said Mom, CEO. “We at the company are excited to celebrate the achievement of Baby’s first year.”

Much like the third quarter, growth was fueled by record-breaking physical and developmental gains of Baby. While data for year-over-year is incomplete, growth from the third quarter to fourth quarter jumped in weight from 17 pounds to 21 pounds; from four teeth to eight teeth; and even more curly hair, just like Mom.

Observers may have noticed an increase in “cuteness” as well as friendliness. This is due to Baby becoming more self-aware.

The biggest gains, as in Q3, were in development. To review the last two quarters: In Q2, Baby mastered rolling — from back to front, and back again. In Q3, Baby began crawling and pulling herself up. In Q4, Baby has increased in these — and other — skills. Baby has learned to:
• wave like the Queen
• blow kisses (still hasn’t mastered this technique, but getting close)
• stand
• walk while holding onto a table’s end
• drink out of a sippy cup
• use sign language for “more,” “all done,” and “water.”

Expectations for fiscal 2016 are, naturally, quite high.

We expect over the coming months to see continued improvement in gross motor and fine motor skills. And we look forward to Baby’s cognitive, language and social skills to develop.

“We are excited for Baby to take her first steps and say her first words,” said Dad, who was promoted to VP of Worrying in Q4, after Baby received a cut on her foot. “Really, though, this has been a super fun first year.”

As of Q4, there have been no discussions of line-extension planned for growth for fiscal 2016. The Company is focused on its core competencies of Baby. But should that change, it will be noted in future earnings reports.

(It should also be noted that Mom and Dad Sternberg Company will be celebrating 37 years since Dad’s launch — in an odd coincidence, Dad and Baby share a launch date. Since Nana and Pop-Pop Sternberg Company went private, there will be no earnings report from them.)

Full conference call with Mom and Dad will take place later this week to answer any investor and analyst questions.

--

--

josh sternberg

Executive Editor at Morning Brew. Priors: Adweek, WaPo, NBC News, Digiday. Bylines: The Awl, Entrepreneur, Mashable, The Atlantic, Vice, HuffPost, etc etc etc