Josh TohPseudo-sharing — our true intentions lieSharing your personal life with others is a phenomenon that still eludes me. People share for different reasons: to stay connected, to…Mar 11, 2018Mar 11, 2018
Josh TohGetting inside the mind of the consumerThe human brain is one of the most complex structure in the universe. To influence consumption behaviours, Marketers have struggled over…Jan 21, 2018Jan 21, 2018
Josh TohHow to stop firefighting and do the tasks that actually matterWhat happens when you put 4–5 year-olds in separate rooms with a single marshmallow? They all stared at the enchanted candy. Some fidgeted…Jan 21, 2018Jan 21, 2018
Josh TohWhat differentiate brands with growth mindset from the clutterAs children, we were told the fable of the race between a talented but erratic hare and a plodding but steady tortoise. The lesson is that…Jan 21, 2018Jan 21, 2018
Josh TohWhy it’s not easy to be brandsIf brands are humans, they are bound to lead very tough lives. In the early 2000, Silicone wristbands were first used to promote charitable…Jan 21, 2018Jan 21, 2018
Josh TohHow small brands can leverage the psychic of the underdogPlease raise your hand if you’ve ever felt personally victimized by life’s injustice. Years ago when I was in high school, I received an F…Jan 21, 2018Jan 21, 2018