Josh Li7 Lessons Learnt From When Design FailsDisclaimer: This case study is based on my experience and opinion as a user and a designer. I don’t know anything about the business I’m…Feb 6, 2018Feb 6, 2018
Josh LiUsability is your most important digital marketing assetCompanies are investing in digital marketing more than ever. But in a bid to increase traffic, leads and customers, they often neglect to…Jan 8, 2018Jan 8, 2018
Josh LiWhen You A/B Test Too MuchA in-depth guide to the most insidious pitfalls of A/B testingNov 5, 2017Nov 5, 2017
Josh LiStop Measuring The Wrong MetricsMetrics, nowadays, are the ubiquitous measures of success (or failure). Even 13-year-olds are measuring their popularity through the number…Oct 27, 2017Oct 27, 2017