Jän Paul OstendorfinThe StartupThe Pain of Naming & Renaming a BusinessIt’s is one of those things you need the most but you need it when you have the least amount of time and money to allocate to it.Feb 15, 2020Feb 15, 2020
Jän Paul OstendorfinThe StartupHow to Name a Product or CompanyA name is a sign. It’s the start of the brand, and it can work for you or against you. It’s an indicator of how you are different from the…Feb 13, 2020Feb 13, 2020
Jän Paul OstendorfThe Biology of BrandingSurvival Instinct, the Masai Tribe & Reinforcement TheoryFeb 1, 2020Feb 1, 2020
Jän Paul OstendorfPersonality Types & Brand Messaging: Part 2An in-depth look at how brand messaging should speak to The Four Tendencies in order for a the meesage to be well received.Jun 29, 2019Jun 29, 2019
Jän Paul OstendorfinThe StartupHow Personality Types Affect a Brand’s MessageLooking at the book “The Four Tendencies” to see how can we better communicate to an audience (internal & external) of a brand or business.Jun 14, 2019Jun 14, 2019
Jän Paul OstendorfinThe StartupBrand Architecture: Eliminating Confusion. Providing Structure.Do you have questions about your products and services and how they all fit together. Having some disorganization in your products or…Jun 4, 20191Jun 4, 20191
Jän Paul OstendorfinThe StartupBrands are Artifacts of CultureCulture is built on shared assumptions or beliefs. Brands and businesses are no different.May 30, 2019May 30, 2019
Jän Paul OstendorfinThe StartupA Reason for Being: Using Belief Statements to Uncover your PurposeI believe businesses exist to bring a belief to reality. All businesses started out with an idea: a better way, a better type of company…May 30, 2019May 30, 2019
Jän Paul OstendorfinThe StartupWhy Purpose in Branding?To embark on the subject of branding, you must explore its interconnectedness to purpose in relation to the business it represents.May 29, 2019May 29, 2019
Jän Paul OstendorfinThe StartupHardwired, Grounded, Handcrafted, and Uncluttered: Why Purpose is so PopularDuring a time when our culture bombards us with constant technological disruption, it’s essential that a brand communicate its purpose.May 28, 2019May 28, 2019
