Julian Runge (Game Data Pros)Is Mobile App Revenue Moving Off-Platform?(For a live presentation of the survey’s full results, join us for the Revenue Optimization in Games Mini-Summit and Happy Hour on March…Mar 1Mar 1
Julian Runge (Game Data Pros)Dear Digital-First Advertisers, Are You Media or Marketing Mix Modeling?As the adoption of MMM among digitally native businesses increases and matures, awareness of the differences between the two can open up…Aug 25, 2023Aug 25, 2023
Julian Runge (Game Data Pros)Incrementality in Game Analytics: Beyond AB Tests, on to Bandits and Marketing Mix Models(For a TL;DR scroll to the end of the article)Jul 26, 2023Jul 26, 2023