Juli DuranteinSmartBug MediaHow Important Are Your Competitors? What to Watch and What to ForgetIn business, watching competitors is generally a good idea — but perhaps not in the way you think. Effectively, it’s essential to…Jul 22, 2019Jul 22, 2019
Juli DuranteinSmartBug MediaContent Marketing 101: How to Decide Which Piece of Content to Write FirstYou’ve learned the inbound marketing principles and are ready to start your content marketing program — now, the hard work begins. It’s…Jun 25, 2019Jun 25, 2019
Juli DuranteinSmartBug MediaBest Project Management Tools for Marketing TeamsEarly in my marketing career, I operated as a marketing team of exactly one at a small business. I quickly learned a lot about HubSpot…May 13, 2019May 13, 2019
Juli DuranteinSmartBug MediaHow Website Personalization Increases Lead Conversion RateOne key metric for many websites is visitor-to-lead rate: How many of your site visitors ultimately convert into new leads. Although many…Jan 17, 2019Jan 17, 2019
Juli DuranteinSmartBug MediaUnderstanding CRM Deal Stages and How to Align Them With Your Sales ProcessWhen we discuss inbound marketing, we focus on a methodology with four key areas: attract, convert, close, and delight. That methodology…Dec 27, 2018Dec 27, 2018
Juli DuranteinSmartBug MediaWho Should Be Involved in Setting a Sales Enablement Strategy?Our friends at HubSpot define sales enablement as “the technology, processes, and content that empower sales teams to sell efficiently at…Dec 7, 2018Dec 7, 2018
Juli DuranteinSmartBug MediaTargeting the Decision-Maker: How to Blog Effectively to the C-SuiteAs an inbound marketing consultant, I often hear from new clients that they’ve had a business blog for a little while now, but they don’t…Nov 15, 2018Nov 15, 2018
Juli DuranteinSmartBug MediaHow to Get More Out of Your HubSpot Data With DataboxDuring my time as an in-house marketer, I was asked, not infrequently, for KPIs and reporting information. Since I was the lone marketer…Nov 2, 2018Nov 2, 2018
Juli DuranteinSmartBug MediaA Qualitative and Quantitative Approach to Defining Buyer PersonasAs contemporary inbound marketers, we all realize that buyer personas are incredibly important to a successful content strategy. Often…Oct 18, 2018Oct 18, 2018
Juli DuranteinSmartBug MediaWhat I’ve Learned After More Than a Year of GDD and CRO Web ExperimentsWhen HubSpot first rolled out its Growth-Driven Design (GDD) process, I think we were all a little intrigued about an incremental website…Jul 11, 2018Jul 11, 2018
