Kaidi Yuan （Ruby) – Medium

Kaidi Yuan （Ruby)

Kaidi Yuan （Ruby)
in
Medill Media Innovation & Content Strategy

What I learned about media innovation through Medill’s MICS specialization

Lessons from media history helped me understand why media companies weren’t more innovative

Jul 20, 2022

What I learned about media innovation through Medill’s MICS specialization

Jul 20, 2022

Kaidi Yuan （Ruby)

Service journalism helps readers estimate “the minimum value” of a news subscription

Consumers use that rough estimation of the minimum value in their subscription decision-making.

Mar 16, 2022

Service journalism helps readers estimate “the minimum value” of a news subscription

Mar 16, 2022

Kaidi Yuan （Ruby)

Regularity, a metric newsrooms should look at to build user habits and brand loyalty

After recognizing the focus of engagement and loyalty as user habits, how do we measure and quantify user habits?

Mar 14, 2022

Mar 14, 2022

Kaidi Yuan （Ruby)
in
The Media Diet Experiments

The Business Model of News Industry Must be Taught to Our Readers

In 2015, Professor Gabriel Kahn recorded his digital media consumptions and then consulted with a couple of digital advertising executives…

Apr 5, 2018

The Business Model of News Industry Must be Taught to Our Readers

Apr 5, 2018

Kaidi Yuan （Ruby)
in
The Media Diet Experiments

Frustration From My Media Consumption

Looking at my media consumption log, I feel shame. I’m a journalism major, but the record clearly shows that I was a passive receiver of…

Feb 1, 2018

Feb 1, 2018

Kaidi Yuan （Ruby)
in
Media Center Lab

Want to reach a Chinese audience? 10 tips for using WeChat

It’s one of the most popular chat apps in the world and the most popular in China.

May 10, 2017

Want to reach a Chinese audience? 10 tips for using WeChat

May 10, 2017

Kaidi Yuan （Ruby)

Kaidi Yuan （Ruby)

Jr. Product Manager @ Baltimore Banner|News product + newsroom R&D| Northwestern Medill MICS + USC Annenberg alum

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