Q1 2017 Newsletter

Karbo Communications

5 min readApr 5, 2017

KARBO COM STARTS NEW YEAR WITH MEDIA WINS FOR RTI, TDK AND EBAY ADS

Guess the Reporter

Which business tech reporter recently broke the news of Elon Musk’s new neuroscience company?

Know the answer? Tweet us @karboco and use #TechPR!

Q4 2016 newsletter answer: John Markoff, New York Times(John Markoff, @markoff)

Client Highlight

Real-Time Innovations (RTI), the Industrial Internet of Things (IIoT) connectivity company, hosted their annual company kickoff this quarter. The Karbo Com team attended various sessions led by RTI’s executive team, including the keynote presentation from CEO, Dr. Stan Schneider. The team discussed RTI’s growth in 2016, as well as their goals for 2017. Karbo Com also secured two contributed article placements for Stan this quarter, discussing a new architectural pattern called a “databus” in ARC Advisory Group’s Industrial IoT blog and IIoT connectivity in TechTarget’s IoT Agenda. Additionally, the account team secured an interview for Stan with a reporter at CNN, on the topic of Yahoo’s recent sale to Verizon, resulting in a quote from Stan discussing the impact this move will have on Silicon Valley (see highlight coverage below).

Here is the RTI team during their company kickoff in Levi’s Stadium.

RTI made great strides in their work with the Industrial Internet Consortium (IIC), the largest consortia in the IoT, where they hold several leadership positions. RTI helped author and finalize multiple IIoT frameworks, including the newest version of the Industrial Internet Reference Architecture (IIRA)and the Industrial Internet Connectivity Framework (IICF), which aim to enable the successful implementation of large IIoT systems. The account team helped drive the promotion strategy, announcing the development of these frameworks and RTI’s recent award wins for their work in the IIC.

Q1 Coverage Highlights

Adweek: Ebay Survey Results Point to More People Buying and Researching Cars Online

CNN Money: Yahoo’s Hometown Isn’t Losing Sleep Over It’s Sale

Recode: eBay is doubling down on its advertising business, just like Amazon

TechTarget: A New Guide for the IIoT Connectivity Space

AdExchanger: eBay Brings Ad Sales In-House To Focus On First-Party Data Strategy

Quartz: The Future of Wireless Charging is Here, but It’s Going to be Messy and Confusing

Electronic Design: Piezo Disks Deliver Vertical Haptic Feedback

ICYMI: Karbo Com Q1 Blogs

‘Thought Leadership’ is a Verb, not a Noun

How to Prove the Value of Twitter for the Enterprise to Leaders and Clients

Dissecting the 5G Hoopla

5 PR Trends to Fall in Love with this Year

New Year’s Resolution: Motivate Your PR Agency, Part 2

New Year’s Resolution: Motivate Your PR Agency, Part 1

Karbo Com Highlights

The new year is already off to a great start with an exciting Q1. We continued to develop our digital marketing skills via a Google AdWords class, attended this year’s Startup Grind conference, celebrated two birthdays, wore red to support International Women’s Day and volunteered at a local San Francisco food bank.

We welcomed two new clients this quarter and attended our existing clients’ company kick offs. TDK senior account manager, Kim Lianthamani, traveled to Florida to support the company at APEC. We look forward to another fantastic year with our partners, clients and team.

Want to be part of the team?

Congratulations on your impending graduation! Karbo Com is interviewing graduating seniors for our professional tech PR internship program. If you’re about to earn a degree in communications, PR or journalism and are passionate about a career in technology PR, please submit your resume. Include a cover letter referencing any relevant PR internships and why you’re interested in technology PR and a position at Karbo Communications. Submit here https://goo.gl/2Yk3FS.

Employee Spotlight

Nicole Rideout, Account Coordinator

Nicole is the newest member of the Karbo Com team, joining us back in Nov. 2016. This past month, she celebrated a birthday and cheered on her Oregon Ducks in March Madness as they secured a coveted spot in the final four.

Q: What is the best piece of career/PR advice you’ve received?

A: The best piece of PR advice I’ve heard was told to me by one of my college professors: “It’s PR, not the ER!”. This reminds me to take a step back, prioritize/manage projects and keep stress in check.

Q: What is your favorite thing about working at Karbo Com?

A: My favorite part about working at Karbo Com is how willing the entire staff is to help you learn and develop your skills. Guidance like this is crucial, especially when you’re just starting out in your career.

Q: What is your biggest pet peeve?

A: My biggest work-related pet peeve is poorly written emails. It’s so frustrating seeing an email riddled with typos and inconsistencies!

Q: What is your favorite non-work hobby?

A: My favorite non-work hobby is traveling! I love to go to new places, near and far.

Q: Tell us something we wouldn’t know about you.

A: I have a twin brother.

Tech Tidbits