Katharina ZwicklinStrategic Content MarketingFacebook: is the platform really dead?Is it time to adjust the social media strategy of your company?Jul 31, 2018Jul 31, 2018
Katharina ZwicklContent Strategy: What has to change?Content strategy has turned into quite a buzzword over the last few years. But are we all talking about the same thing?Jun 30, 2018Jun 30, 2018
Katharina ZwicklinAR/VR Journey: Augmented & Virtual Reality MagazineIs the next big tech revolution just around the corner? An internal monologue.A short while back I attended the WeAreDevelopers conference in Vienna. One of the predominant topics: VR and AR.May 30, 2018May 30, 2018
Katharina ZwicklStudying part-time: Is it the right move for you?“Why should you want to study once you have a good career?”, people ask. Let me give you some of my thoughts on the topic.Apr 27, 2018Apr 27, 2018
Katharina ZwicklBarcamps — should you bother?A barcamp is a conference of sort. And at the same time it is not. It’s a unconference—a participant’s driven meeting.Feb 27, 2018Feb 27, 2018
Katharina ZwicklHow to: A quick guide to get to the core of your brandDo you sometimes feel like you are somehow communicating in a way that does not meet your brand goals?Feb 4, 2018Feb 4, 2018
Katharina ZwicklDon’t just wing it, test itHere is a simple 5-step process to get you started with your first tests.Oct 20, 2017Oct 20, 2017
Katharina ZwicklResponsive web design from a content perspectiveResponsive web design ends with layout but it should start with structured content.Jul 31, 2017Jul 31, 2017
Katharina ZwicklMay the Muse be with youNowadays, Content is King and storytelling is its means to success — but what does that mean for us marketers?Jul 27, 2017Jul 27, 2017
Katharina ZwicklinStrategic Content MarketingThe Power of StorytellingAnd How Content Strategists Can Use It to Win the Hearts of the AudienceJun 15, 2017Jun 15, 2017