Kathie JurekWhy one-size-fits-all sales prospecting doesn’t payEver since I added my company on LinkedIn, I’ve been inundated with bad, generic cold InMails. It’s ironic because writing good cold sales…May 6, 2019May 6, 2019
Kathie JurekHow Wayfair uses flattery in their post-purchase emailsMost of the post-purchase emails I receive as a consumer are bland and go straight to the point: thanks for buying, here’s your order…May 2, 2019May 2, 2019
Kathie Jurek3 clever ways to use statistics in your next cold emailWhen you need to persuade someone and you don’t have a lot of space to do it, statistics are the lowest-hanging fruit you can find.Apr 30, 2019Apr 30, 2019
Kathie JurekTrying to make your cold emails stand out? Don’t do this.There’s absolutely a place for creativity in cold email. However, any creative approach you try should, at worst, leave your lead…Apr 25, 2019Apr 25, 2019
Kathie JurekThree reasons your follow-up emails are failingHow many times have you sat in front of a blank email, ready to write a follow up but feeling stuck about what to say?Apr 22, 2019Apr 22, 2019