Have you been wondering about how to use TikTok for car sales? Very often on our podcast The First Pencil, MiketheCarGuy and I talk about TikTok as a platform for dealers and salespeople. As two people who’ve spent many years in auto retail, and who have been in the automotive…

A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. …

In the past year or so, the term automotive social selling has been passed back and forth in the automotive news media, social media and at a conference or two and I’d like to clear up some misinformation. Way back in 2012–2013, the original term “social selling” appeared on my…

One of a business’ biggest marketing challenges is providing enough unique, helpful and/or entertaining content for social media and email. An even bigger challenge is motivating employees to create content. Content is the cornerstone to successful social media and you’re not the only one having a hard time adapting to…

A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. …

Automotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections in order to develop leads and sales through social media. Automotive digital retailing is transforming how car dealers sell vehicles. The merging of online tools, including social media, with traditional…

A few years ago, I wrote about 10 Questions to Ask When Hiring a Social Media Manager. I’ve updated the post every year and in doing so, I’ve realized that now there are even more helpful questions to ask when hiring the best candidate for your specific type of business. …

Every business wants to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is hiring a social media manager. Hiring a social media manager will require an assessment of your resources and possibly…

Automotive social selling is finally showing up on retailers’ radar. It’s been a long road to this moment in time. In the beginning, the assumption was that social media was a fad. When that notion didn’t materialize, the next stance was denying employees’ access to social media. …