Kathi KruseThe CDK Cyber Attack Recovery Will Fall Squarely on The Accounting OfficeDuring my first years in the car business, I wore a lot of hats in each job position I had. The one thing I learned early is that the…Jul 5Jul 5
Kathi KruseHere’s Why the Dealership Franchise Model is Here to StayI am an observer. I like to explore and examine certain trends and follow my instincts where they take me. When I was a CFO at dealerships…Jun 28Jun 28
Kathi KruseThe Impact of Social Media on Your Personal BrandSocial media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you…ever?May 23May 23
Kathi KruseCar Dealership Accounting Skills Don’t Grow on TreesI’ve been noticing something for several months now and it’s not something that’s readily apparent, even to car people. This observation is…May 15May 15
Kathi KruseHow To Do Social Selling Without Getting Burned OutThe pressure to continuously create content, engage, and grow your social media can be overwhelming. It’s been my experience that over the…May 8May 8
Kathi Kruse5-Step Plan to Welcome Female Customers into the Service DepartmentI’ve been in the car business my entire life so my view of the Service Dept in any dealership is unique compared to the average female…May 1May 1
Kathi Kruse10-Step Plan to Enhance and Solidify Your Online ReputationIt’s never been more important to create and implement a workable strategy to manage your online reputation. I say “manage” because that is…Apr 111Apr 111
Kathi KruseAttracting Female Car Buyers: A Marketing Guide for Car DealershipsWomen buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying…Apr 3Apr 3
Kathi Kruse3 Ways to Improve Your Content Creation By Doing LessContent creation, whether it’s blog posts, videos, ads or podcasts, is a noble endeavor. If you’re a content creator, take a moment and…Mar 27Mar 27
Kathi KruseThe Secret to Meaningful Customer Experience in Automotive RetailCustomer experience is the driver to higher gross profit. What would happen in your particular organization if the majority of your…Mar 20Mar 20