Katie Martell – Medium

Katie Martell

Katie Martell

Dear Woman with a Microphone

You made it, girl.

Sep 8, 2018

Dear Woman with a Microphone

Sep 8, 2018

Katie Martell

Where Did “It All” Go Wrong — Lean Cuisine’s Femvertising Campaign

Low-fat frozen dinner brand Lean Cuisine launched a new campaign last week focused on the question of: “Can women can have it all?”

May 29, 2018

Where Did “It All” Go Wrong — Lean Cuisine’s Femvertising Campaign

May 29, 2018

Katie Martell

How Should We React to Jane Walker? A Femvertising Litmus Test on International Women’s Day

Brace yourself, it’s International Women’s Day —and that means a boatload of marketing campaigns meant to celebrate women’s equality…

Mar 8, 2018

How Should We React to Jane Walker? A Femvertising Litmus Test on International Women’s Day

Mar 8, 2018

Katie Martell

The Problem With Femvertising (The #1 Marketing Trend to Leave Behind in 2018)

“It was the best of times, it was the worst of times…”

Dec 5, 2017

The Problem With Femvertising (The #1 Marketing Trend to Leave Behind in 2018)

Dec 5, 2017

Katie Martell

Hype, Disillusionment and the Great Content Marketing World Troll of 2016

Warning, this post contains two f-bombs and a partridge in a pear tree.

Sep 10, 2016

Hype, Disillusionment and the Great Content Marketing World Troll of 2016

Sep 10, 2016

Katie Martell

The Illusion of Progress in Marketing to Women

Or: The Exploitation of Feminism by Advertising

Jul 1, 2016

Jul 1, 2016

Katie Martell

Leaving a “Real Job” to Become a Consultant (AKA What the F Did I Just Do?!)

You’re not really prepared for the decision when it hits you — you just know that the road you were traveling down had some unexpected…

Jun 8, 2016

Leaving a “Real Job” to Become a Consultant (AKA What the F Did I Just Do?!)

Jun 8, 2016

Katie Martell

What Adrienne Rich Taught Me

There’s not much to say when one of your heroes leaves this world.

Mar 28, 2016

What Adrienne Rich Taught Me

Mar 28, 2016

Katie Martell

Katie Martell

Unapologetic marketing truth teller. Boston-based consultant and speaker. The World’s Best Newsletter is at http://katiemartell.substack.com/

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