I do UX at UBC. I read a lot and write a little.
Everything I’m talking about here is an over-simplification. But the only way we can work together to solve hard problems is by creating a lingua franca of conceptual simplicity.
Because so much value inheres in a digital intermediary, the interface/interaction design is the business. Any designer only thinking of the customer or user experience is doing at most a third of the job. …
…e. Now, that interface can truly be specified, which makes it hard to get right, but easy to scale. Scale is treated uncritically as a positive and necessary value for success, but not incorporated into the design process itself.