Katy McKayinThe Stroppy CopywriterWriting a Medium post to put off going to the gymIt’s incredible how I can find the time to do something I don’t want to do if there’s something I don’t want to do EVEN more.Jun 12, 2023Jun 12, 2023
Katy McKayinThe Stroppy CopywriterDoes my service-based business need case studies?If you’re in the marketing or online business game, you’ve heard of case studies. I have news for you — case studies aren’t just for B2B…Dec 9, 20221Dec 9, 20221
Katy McKayinThe Stroppy CopywriterClient Offboarding: How to End a Project So You Get More BusinessHow you finish a project for a client is as important as how you start. Providing your client with an amazing offboarding experience can…Feb 8, 2022Feb 8, 2022
Katy McKayinThe Stroppy CopywriterHow social proof helps you attract more studentsHey there course creator! Social proof is more than just celebrity endorsements. When you bought your laptop, did you look at the ones with…Aug 10, 2021Aug 10, 2021
Katy McKayinThe Stroppy CopywriterThe dos and don’ts for writing a cracking case studyHow do you write a really attention-grabbing case study that will help you squeeze every last drop of goodness from your favourite project?Jul 23, 2021Jul 23, 2021
Katy McKayinThe Stroppy CopywriterWhy hiring someone clueless might be the best thing you ever do for your businessEmploying someone who knows nothing about your industry might sound bonkers, but it’s probably exactly what your business needs.Jul 15, 2021Jul 15, 2021
Katy McKayinThe Stroppy CopywriterDo you need a copywriter? Or a copyright lawyer?There’s a difference you see. Someone should have told my husband though.Jul 8, 20211Jul 8, 20211
Katy McKayinThe Stroppy CopywriterWhat my technophobe dad taught me about copywritingIt’s easy to forget that most people aren’t familiar with industry-speak and acronyms. The best copywriting makes people feel seen and…Jun 30, 2021Jun 30, 2021
