PinnedKevin ManneringThe 3 metrics every CPG brand should be watching like a hawk — when you only have time for 3Caveats: Not a comprehensive list (see title), influenced by my work at RodeoCPG with food, beverage, and wellness brands selling through…Sep 4Sep 4
Kevin ManneringConsumption Forecasting as the Foundation for your S&OPConsumption forecasting, sometimes referred to as “bottoms-up” forecasting, is a method of forecasting how much consumers will buy of any…Jul 2Jul 2
Kevin Mannering“Omnichannel-for-Wholesale”: The modern state of independent grocery.There are a multitude of options for emerging food and beverage brands looking to sell wholesale to independent retailers. There are your…Aug 23, 2022Aug 23, 2022
Kevin ManneringThe New Independent Channel Opportunity for Consumer BrandsTLDR: New SaaS solutions for sales enablement (Pitchable) and marketplaces for wholesale ordering (Faire, Bulletin, Handshake by Shopify…Jul 11, 2022Jul 11, 2022
Kevin ManneringProduct-Led Growth and Product-Market FitI’m noticing a relationship in terms of the search for product-market fit and the value of product-led growth tactics vs. sales-led growth…May 9, 20221May 9, 20221