Kevin Lindsay – Medium

Kevin Lindsay

Kevin Lindsay

Wallets May be Open but Consumers Still Need to be Wowed

It’s hard to believe it’s that time of year again, and I for one am ready for a little holiday joy, in all its forms — including doing a…

Nov 29, 2016

Wallets May be Open but Consumers Still Need to be Wowed

Nov 29, 2016

Kevin Lindsay

Why Ambush Marketing IS the Olympics

I love the Olympics. There’s the global camaraderie, the spectacle, the competition — and, of course, there’s the unparalleled marketing…

Aug 12, 2016

Aug 12, 2016

Kevin Lindsay

Transitioning to a Millennial-Minded Workforce

It’s graduation season so I can’t help but think about my life immediately post-college. My first “real” job was working for a true pioneer…

Jun 24, 2016

Jun 24, 2016

Kevin Lindsay

Emotional Marketing, Part 2: Stirring Emotion and Building a Brand

A few days ago, I touched on the recent boom in emotionally charged marketing campaigns. More and more brands, big and small, are leaning…

Nov 12, 2015

Nov 12, 2015

Kevin Lindsay

Emotional Marketing, Part 1: Why it’s more than just a tear-jerking commercial

This past year, I’ve started to notice neuromarketing coming up more and more often in mainstream-marketing conversations; even the most…

Nov 10, 2015

Nov 10, 2015

Kevin Lindsay

Applying the Rules of Decision Science to Drive Next Generation Digital Marketing

What drives a consumer to buy? For marketers and brands, it’s the code we’re always trying to crack, no matter the industry, the…

Oct 20, 2015

Oct 20, 2015

Kevin Lindsay

Kevin Lindsay

Digital marketing expert focused on personalization, optimization & mobile. I have a big interest in neuro-marketing/digital convergence. Work for Adobe.

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