Kim DonlanGet Off the Merry-Go-Round of Tweaking Campaigns and Embrace Great MessagingChange Your Story.Apr 30, 2023Apr 30, 2023
Kim DonlanThe Age of Belonging: A Digital Strategy Case Study Featuring Discover EngineeringThe thing about prolonged isolation and relentlessly strained conditions is that eventually, something has to break. And what might…Apr 30, 2023Apr 30, 2023
Kim DonlanBuying (Marketing) is Needs-based. The Needier the Better.Is it Me, or Have Customers Changed?Apr 30, 2023Apr 30, 2023
Kim DonlanGreat Positioning is Being Brave Enough to See Your Brand in New Categories.Competitive Differences are Small. Differentiators are Game Changers.Apr 30, 2023Apr 30, 2023
Kim DonlanA Deeper Look atWhy Entrepreneurs and Marketers Struggle with MessagingI like a survey as much as the next girl, but what I love is looking deeper into the stats to untangle the sentiments. I look closely at…Jun 7, 2019Jun 7, 2019
Kim DonlanGetting People to Believe in You: The Ascension Model for Personal Brands.This weeks whiteboard moment comes from a session with a serial entrepreneur who is embarking a new book.May 3, 2019May 3, 2019
Kim DonlanThe Messaging Conflict between What and Why: A Case Study of Lois Lindauer and Keep Me Posted…Over 20 years ago, I met Lois Lindauer, one of Boston’s most successful women CEOs, when I joined The Commonwealth Institute. Lois had…Apr 17, 2019Apr 17, 2019
Kim Donlan“I Just Need a Landing Page” and Other Mistakes You Are Making with Your Early-Stage BrandingAs you launch your new ideas, seek financing and find initial customers, branding is often pushed to the side: deemed costly…Mar 17, 2019Mar 17, 2019
Kim DonlanWhen YOU are the brand: the powerful impact of blending your corporate and personal brandsManaging our personal brand is something we all do. We update our LinkedIn profiles, write blogs and manage our social accounts — all with…Jun 26, 2018Jun 26, 2018
Kim DonlanMeasure Up: Align your Metrics with What You Care AboutIt happens all the time. Clients come to me reciting impressions, page views, the number of unique visitors, email opens vs. industry…Apr 8, 2018Apr 8, 2018