Kim Donlan – Medium

Kim Donlan

Featured Book

Your Messaging Sucks - Become the Brand Your Customers Love: A Groundbreaking Approach to Customer-Centric Messaging Strategy

A step-by-step guide to customer-centric messaging and positioning for marketers, agencies, and founders.

2023

Kim Donlan

Stories

Kim Donlan

Get Off the Merry-Go-Round of Tweaking Campaigns and Embrace Great Messaging

Change Your Story.

Apr 30, 2023

Get Off the Merry-Go-Round of Tweaking Campaigns and Embrace Great Messaging

Apr 30, 2023

Kim Donlan

The Age of Belonging: A Digital Strategy Case Study Featuring Discover Engineering

The thing about prolonged isolation and relentlessly strained conditions is that eventually, something has to break. And what might…

Apr 30, 2023

Kim Donlan

Buying (Marketing) is Needs-based. The Needier the Better.

Is it Me, or Have Customers Changed?

Apr 30, 2023

Kim Donlan

Great Positioning is Being Brave Enough to See Your Brand in New Categories.

Competitive Differences are Small. Differentiators are Game Changers.

Apr 30, 2023

Kim Donlan

A Deeper Look atWhy Entrepreneurs and Marketers Struggle with Messaging

I like a survey as much as the next girl, but what I love is looking deeper into the stats to untangle the sentiments. I look closely at…

Jun 7, 2019

A Deeper Look atWhy Entrepreneurs and Marketers Struggle with Messaging

Jun 7, 2019

Kim Donlan

Getting People to Believe in You: The Ascension Model for Personal Brands.

This weeks whiteboard moment comes from a session with a serial entrepreneur who is embarking a new book.

May 3, 2019

Getting People to Believe in You: The Ascension Model for Personal Brands.

May 3, 2019

Kim Donlan

The Messaging Conflict between What and Why: A Case Study of Lois Lindauer and Keep Me Posted…

Over 20 years ago, I met Lois Lindauer, one of Boston’s most successful women CEOs, when I joined The Commonwealth Institute. Lois had…

Apr 17, 2019

The Messaging Conflict between What and Why: A Case Study of Lois Lindauer and Keep Me Posted…

Apr 17, 2019

Kim Donlan

“I Just Need a Landing Page” and Other Mistakes You Are Making with Your Early-Stage Branding

As you launch your new ideas, seek financing and find initial customers, branding is often pushed to the side: deemed costly…

Mar 17, 2019

“I Just Need a Landing Page” and Other Mistakes You Are Making with Your Early-Stage Branding

Mar 17, 2019

Kim Donlan

When YOU are the brand: the powerful impact of blending your corporate and personal brands

Managing our personal brand is something we all do. We update our LinkedIn profiles, write blogs and manage our social accounts — all with…

Jun 26, 2018

Kim Donlan

Measure Up: Align your Metrics with What You Care About

It happens all the time. Clients come to me reciting impressions, page views, the number of unique visitors, email opens vs. industry…

Apr 8, 2018

Measure Up: Align your Metrics with What You Care About

Apr 8, 2018